We blend in-depth research, human-centered strategy, and high-level aesthetics to create compelling names, brand identities, packaging, environments, and digital experiences.
Exhibit A: Design Group is a full-service strategic brand-building agency.
Since 2002, our strategic design approach to research, creativity, and technology has helped transform corporate and consumer-facing companies into respected brands and fast-growing businesses.
We build bold, timeless brands through the power of design. From established industry leaders to ambitious startups, we help organizations across sectors disrupt their categories through strategic envisioning and visual storytelling.
We welcome projects where the ultimate success depends on deep discovery and exceptional craft—essential in today’s competitive, complex, and multi-channel world.
Our small, focused studio empowers clients to shape physical, intellectual, and emotional brand experiences through thoughtful strategy and high-level design.
Through our brand discovery and development platform entitled HUE™ (for HUman Experience), we uncover a deeper connection and visual expression that results in meaningful strategy, positioning, naming, brand identity, brand design, packaging design, environments, and digital design.
We serve clients locally, nationally and internationally.
Our Guiding Principles
For over 20 years, we’ve cultivated a set of core philosophies that guide our studio’s culture, ideology, and practice. These principles are deeply ingrained in everything we do, from our daily operations to our long-term partnerships.
– 01
We welcome ambitious projects and approach new challenges with curiosity and confidence, collaborating closely with passionate clients who seek a true creative partnership.
– 02
We thrive on questions, ideas, and open dialogue within a supportive environment that nurtures diversity, equity, and inclusion.
– 03
Our process emphasizes collaboration. We empower clients to make informed decisions through strategic exploration and creative development.
– 04
We uncover and shape brand character and culture that resonate with audiences while offering something distinctive in both lifestyle and ideology.
– 05
We build bold brands on the ideas of truth, distinction and character as our measures of success. We approach our own business the same way.
– 06
We empower clients scale and position physical, intellectual, and emotional experiences through solid strategy and design executed at the highest level.
– 07
We believe in sustainability not as a trend, but as a foundational value. Environmental, social, and economic impacts are always considered as part of our creative process.
We create brand names that effectively position and introduce companies, products, and services to the world.
We use strategy to develop bold, unique brand identities that ensure our clients get noticed and establish strong connections.
We craft, build, and grow every detail of brand, packaging, environment, and digital design to attract, engage, and inspire.
For over 20 years, our human-centered, strategic process has positioned bold brands ready to challenge both new and established categories.
Notable Areas of Experience
We prefer not to be called experts, because industries and categories—and customer and consumer expectations—are always changing. But we also believe that past industry insight and experience is advantageous.
Regardless, we always set about every project with a fresh perspective, even if we’ve previously worked in a specific sector. Here are some areas we’ve worked in:
– Green & Sustainability
Eco-cleaners, bio-plastics and renewable energy storage. We collaborate with global companies leading the way toward a more sustainable future. Select clients: Sapadilla Soap, Good Natured, VRB Energy.
– Food & Beverage
Healthy snacks, artisanal jams, coffee, and tea. We emotionally position both startup and established brands for growth and scale. Select clients: Love Me Some, Savary Island Pie Company, Salt Spring Coffee.
– Alcohol & Spirits
Craft spirits, ready-to-pour cocktails, and hard cider. We develop engaging stories and messaging that connect with discerning consumers in competitive markets. Select clients: Legend Distilling, Gabbie’s Cider, Left Field Cider.
– Manufacturing
Modular pool systems, sleeps systems, and vertical farm systems. We work with visionary manufacturers who understand the power of brand in driving innovation and growth. Select clients: dunk Pools, Pure Energy Sleep Systems, Cubicfarms.
– Baby & Kids
Children’s retail, baby clothing, and after-school learning. We ensure values and aesthetics are emotionally aligned to win the hearts of parents. Select clients: LouLou Lollipop, Parade Baby, Little Mountain Learning Academy.
– Health & Beauty
Skincare, self-care and natural hair removal products. We build brands that fulfill people’s needs and desires for genuine connection beyond functional benefits. Select clients: Forget Beauty, Soul Wild, äjles.
– Sports & Recreation
Indoor cycling, golf and guided backcountry skiing. We establish the broader role of the brand through the lens of culture, ideology, and passion for sport. Select clients: Spinhouse, The Meadows at Pemberton, Whitecap.
– All Inquires Welcome
Our work gets recognized. As a result, potential future clients inquire about our services and what may be perceived as a competing interest.
Our process guarantees a strategic approach and an outcome that distinctly positions any product or service. Although we rarely offer market exclusivity, we always ensure absolute confidentiality. Let’s talk.
“Exhibit A studio consistently meets challenges and exceeds expectations.”