HUman Experience Design.

With over 20 years of experience, Exhibit A: Design Group brings deep expertise in brand strategy, visual identity, and packaging design. We are more than just designers. We are trusted creative business partners who know how to build impactful brands across every touchpoint.

A small studio with big agency experience, we offer exceptional value to both emerging and established businesses seeking direct collaboration without unnecessary layers. Our modest size keeps us agile, responsive, and personal. Our work is strategic, scalable, and designed for real-world impact.

Based in Vancouver, our boutique studio is recognized as one of the best in the industry. We are known for our award-winning design, collaborative approach, and proven ability to transform entrepreneurial vision into high-value brand equity that generates recognition, loyalty, and growth.

Research adds measurable value by grounding brand development and design in real customer insights and market data. We begin every project by gathering, analyzing, and distilling information to ensure decisions are insight-driven, audience-aligned, and strategically well-planned.

Our Research process includes:

• Qualitative & Quantitative Research
• Brand Audits, Perception Audits & Competitive Audits
• User Experience Research (Attitudinal & Behavioural)
• Internal & External Interviews
• Consumer, Cultural & Category Insights
• Brand Equity Analysis (Awareness, Perception)
• Customer Journey Mapping (Digital & Offline)
• Trend Forecasting & Analysis
• Opportunity Mapping
• Workshops (In-person & Remote)

HUE™ (Human Experience) is our proprietary brand strategy framework that transforms research into meaningful creative direction. It facilitates the process to uncover opportunities, align internal teams, and guide every creative and business decision with clarity and purpose.

HUE™ Strategic Brand Discovery + Development platform:

• Industry Trends (Market, Demographic, Marketing)
• Competitive Landscape (Global, National, Local)
• Brand Challenges (Past, Present, Future)
• Audience Segments (Consumers, Customers, Employees)
• Needs & Perceptions (Qualitative and Quantitative)
• Brand Future (Visioning, Innovation, Growth)
• Brand Values (Beliefs, Actions, Behaviours)
• Establish Brand Character
• Brand Positioning (Narrative & Differentiation)
• Strategic Workshops (In-person & Remote)

For over 20 years, we’ve developed a structured, insight-driven naming process that ensures every name is distinctive, memorable, and strategically aligned. Our approach balances creativity with legal viability and audience relevance by carefully evaluating names on phonetic structure, meaning, and emotional resonance.

Our Naming process includes:

• Discovery & Competitive Research
• Brand Architecture & Naming Audit
• Product Naming (Tangible, Intangible, Technology)
• Verbal Branding (Descriptors, Taglines)
• Market Spectrum Evaluation
• Trademark & Domain Availability Screening
• Legal Consultation (Trademark, Patent, Copyright)

As a reputable and established brand design studio with over 20 years of experience creating successful brand identities (logomarks and wordmarks) we understand that brand identity must translate seamlessly while maintaining consistent messaging, visual elements, and overall experience across all platforms, audiences, and applications. Our process is comprehensive and exploratory, involving extensive creative iterations to ensure every element reflects both strategy and purpose.

Our Brand Identity systems may include:

• Brand Refresh / Rebrand
• Identity Systems (Corporate, Sub-brands, Products)
• Visual Guidelines (Typography, Illustration, Photography, Copywriting)
• Brand Applications (Stationery, Brochures, Digital Assets)
• Marketing Extensions (Advertising, Direct Mail)
• Apparel & Product Branding (Labels, Tags)

Great packaging instantly communicates value, quality, and brand positioning, while building trust through thoughtful design and consistent execution. As a respected brand packaging design studio in Vancouver, we create packaging with clear strategic intent and practical application, ensuring scalability across product lines to support meaningful growth.

Unlike traditional creative agencies, we also guide our clients through the complexities of production by helping navigate logistics and connecting them with trusted manufacturers, co-packers, and brokers when needed.

Packaging Design services include:

• Business Consultation (Production, Scale Planning)
• Creative Development (Design, Brand Positioning)
• Custom Dielines & Structural Templates
• Preproduction Sampling & R&D
• Industrial & Structural Design
• Print Coordination (North America & Overseas)
• Merchandising Support (POS, Displays, Promotions)
• Sourcing Support (Manufacturer, Co-packer, Broker Identification)

Yes! Beyond brand creation, we develop campaigns that align directly with brand strategy and are tailored to both traditional and digital channels used by our clients’ existing and future audiences. Every concept is tested against the core brand platform to ensure emotional engagement, consistency, cohesion, and measurable effectiveness.

Campaign development services include:

• Campaign Messaging & Concepting
• Advertising & Marketing (Print, Digital, Social)
• Direct Mail & Email Marketing
• Social Media Content & Planning
• Video & Interactive Content Production
• Strategic Alignment & Performance Measurement

Brand Environment design transforms physical spaces into immersive, human-centric experiences that are both engaging and meaningful. By strategically integrating brand strategy into corporate and retail environments, the experience creates tangible, memorable interactions that build emotional resonance while reinforcing brand values, culture, and identity.

Our Environment design capabilities include:

• Retail Store Design (Interior Branding, Flow, Merchandising)
• Office & Showroom Environments
• Tradeshow Design (Architecture, Brand Displays)
• Signage Systems (Storefront, Wayfinding, Interiors)

We ensure that your brand strategy lives consistently across digital platforms by collaborating with trusted digital partners. Our role is to guide narrative, hierarchy, and visual cohesion—while adapting to each medium’s strengths.

Digital brand design services include:

• Digital Strategy (Content, Social, Email, PPC, Mobile)
• Web Design & Architecture (UI/UX, E-commerce, CMS Integration)
• Interactive Experiences (Displays, Digital Storytelling)
• Video Content Production
• Collaborations with Dedicated Digital Development Partners

We occasionally enter equity partnerships for qualified projects where our strategic and creative expertise can help drive exponential growth. This is ideal for early-stage startups preparing for investment or established businesses seeking long-term value creation when capital is limited.

Alongside traditional fee-based engagements, we may consider a hybrid value share arrangement, investing our time and services in exchange for equity or future upside. We also prepare for funding by developing pitch decks that clearly communicate brand value, business potential, and investor appeal.

Equity-For-Services are evaluated based on:

• Project scope, scale, and growth potential
• Upfront investment and resource commitment
• Alignment of leadership team vision and strategy
• Brand readiness and market opportunity
• Ability to collaborate toward long-term goals

Contact us to explore this opportunity.

We integrate AI (Artificial Intelligence) into our boutique studio workflow to enhance overall efficiency—not to replace human creativity. Our approach prioritizes authenticity, originality, and our people-centric process while using AI to fast-track certain research and insight testing.

We use AI for:

• Accelerated Trend & Market Research
• Persona Validation & Early Testing
• Content Prototyping (for Exploration Only)
• Freeing Creative Time for Strategy, Design, and Concept Development

Yes. Our brand and packaging design work has received recognition for our clients from some of the most respected design industry publications including Communication Arts, Applied Arts, and GDUSA.

Over the past 20+ years, we have been featured in over 100 design awards programs and publications around the world. These recognitions reflect the consistent quality, creativity, and strategic thinking behind every project we take on.