HUman Experience Design.
Guided by insight, observation, and collaboration. We build emotional brands by way of our human-centric creative process that guides every phases of strategy, design and development.
Say hello to HUE™ (Human Experience)— our strategic brand discovery and development platform.
Over the past 20 years, we’ve built HUE to enable our team to holistically focus on the human experience across all stages of research, strategy, and design.
This platform supports a fully unified and end to end approach, continually measuring empathy to better understand audiences throughout the creative process with fluidity, clarity, and consistency.
The result is a blend of integrated thinking and flexible workflow that ensures the brand experience performs, connects, and fulfills its purpose driven potential.
Ultimately, HUE guides our brand building process to meet the expectations of today’s audiences: richer stories, deeper emotional connections, and greater meaning.
Want to learn more about how we work? Get in touch.
Our human-centric process is structured yet agile, ensuring effectiveness at every stage of research, strategy, creativity, and production.
Our capabilities are guided by the questions that build successful brands.
With over 20 years of experience, Exhibit A: Design Group brings deep expertise in brand strategy, visual identity, and packaging design. We are more than just designers. We are trusted creative business partners who know how to build impactful brands across every touchpoint.
A small studio with big agency experience, we offer exceptional value to both emerging and established businesses seeking direct collaboration without unnecessary layers. Our modest size keeps us agile, responsive, and personal. Our work is strategic, scalable, and designed for real-world impact.
Based in Vancouver, our boutique studio is recognized as one of the best in the industry. We are known for our award-winning design, collaborative approach, and proven ability to transform entrepreneurial vision into high-value brand equity that generates recognition, loyalty, and growth.
Research adds measurable value by grounding brand development and design in real customer insights and market data. We begin every project by gathering, analyzing, and distilling information to ensure decisions are insight-driven, audience-aligned, and strategically well-planned.
Our Research process includes:
• Qualitative & Quantitative Research
• Brand Audits, Perception Audits & Competitive Audits
• User Experience Research (Attitudinal & Behavioural)
• Internal & External Interviews
• Consumer, Cultural & Category Insights
• Brand Equity Analysis (Awareness, Perception)
• Customer Journey Mapping (Digital & Offline)
• Trend Forecasting & Analysis
• Opportunity Mapping
• Workshops (In-person & Remote)
HUE™ (Human Experience) is our proprietary brand strategy framework that transforms research into meaningful creative direction. It facilitates the process to uncover opportunities, align internal teams, and guide every creative and business decision with clarity and purpose.
HUE™ Strategic Brand Discovery + Development platform:
• Industry Trends (Market, Demographic, Marketing)
• Competitive Landscape (Global, National, Local)
• Brand Challenges (Past, Present, Future)
• Audience Segments (Consumers, Customers, Employees)
• Needs & Perceptions (Qualitative and Quantitative)
• Brand Future (Visioning, Innovation, Growth)
• Brand Values (Beliefs, Actions, Behaviours)
• Establish Brand Character
• Brand Positioning (Narrative & Differentiation)
• Strategic Workshops (In-person & Remote)
For over 20 years, we’ve developed a structured, insight-driven naming process that ensures every name is distinctive, memorable, and strategically aligned. Our approach balances creativity with legal viability and audience relevance by carefully evaluating names on phonetic structure, meaning, and emotional resonance.
Our Naming process includes:
• Discovery & Competitive Research
• Brand Architecture & Naming Audit
• Product Naming (Tangible, Intangible, Technology)
• Verbal Branding (Descriptors, Taglines)
• Market Spectrum Evaluation
• Trademark & Domain Availability Screening
• Legal Consultation (Trademark, Patent, Copyright)
As a reputable and established brand design studio with over 20 years of experience creating successful brand identities (logomarks and wordmarks) we understand that brand identity must translate seamlessly while maintaining consistent messaging, visual elements, and overall experience across all platforms, audiences, and applications. Our process is comprehensive and exploratory, involving extensive creative iterations to ensure every element reflects both strategy and purpose.
Our Brand Identity systems may include:
• Brand Refresh / Rebrand
• Identity Systems (Corporate, Sub-brands, Products)
• Visual Guidelines (Typography, Illustration, Photography, Copywriting)
• Brand Applications (Stationery, Brochures, Digital Assets)
• Marketing Extensions (Advertising, Direct Mail)
• Apparel & Product Branding (Labels, Tags)
Great packaging instantly communicates value, quality, and brand positioning, while building trust through thoughtful design and consistent execution. As a respected brand packaging design studio in Vancouver, we create packaging with clear strategic intent and practical application, ensuring scalability across product lines to support meaningful growth.
Unlike traditional creative agencies, we also guide our clients through the complexities of production by helping navigate logistics and connecting them with trusted manufacturers, co-packers, and brokers when needed.
Packaging Design services include:
• Business Consultation (Production, Scale Planning)
• Creative Development (Design, Brand Positioning)
• Custom Dielines & Structural Templates
• Preproduction Sampling & R&D
• Industrial & Structural Design
• Print Coordination (North America & Overseas)
• Merchandising Support (POS, Displays, Promotions)
• Sourcing Support (Manufacturer, Co-packer, Broker Identification)
Yes! Beyond brand creation, we develop campaigns that align directly with brand strategy and are tailored to both traditional and digital channels used by our clients’ existing and future audiences. Every concept is tested against the core brand platform to ensure emotional engagement, consistency, cohesion, and measurable effectiveness.
Campaign development services include:
• Campaign Messaging & Concepting
• Advertising & Marketing (Print, Digital, Social)
• Direct Mail & Email Marketing
• Social Media Content & Planning
• Video & Interactive Content Production
• Strategic Alignment & Performance Measurement
Brand Environment design transforms physical spaces into immersive, human-centric experiences that are both engaging and meaningful. By strategically integrating brand strategy into corporate and retail environments, the experience creates tangible, memorable interactions that build emotional resonance while reinforcing brand values, culture, and identity.
Our Environment design capabilities include:
• Retail Store Design (Interior Branding, Flow, Merchandising)
• Office & Showroom Environments
• Tradeshow Design (Architecture, Brand Displays)
• Signage Systems (Storefront, Wayfinding, Interiors)
We ensure that your brand strategy lives consistently across digital platforms by collaborating with trusted digital partners. Our role is to guide narrative, hierarchy, and visual cohesion—while adapting to each medium’s strengths.
Digital brand design services include:
• Digital Strategy (Content, Social, Email, PPC, Mobile)
• Web Design & Architecture (UI/UX, E-commerce, CMS Integration)
• Interactive Experiences (Displays, Digital Storytelling)
• Video Content Production
• Collaborations with Dedicated Digital Development Partners
We occasionally enter equity partnerships for qualified projects where our strategic and creative expertise can help drive exponential growth. This is ideal for early-stage startups preparing for investment or established businesses seeking long-term value creation when capital is limited.
Alongside traditional fee-based engagements, we may consider a hybrid value share arrangement, investing our time and services in exchange for equity or future upside. We also prepare for funding by developing pitch decks that clearly communicate brand value, business potential, and investor appeal.
Equity-For-Services are evaluated based on:
• Project scope, scale, and growth potential
• Upfront investment and resource commitment
• Alignment of leadership team vision and strategy
• Brand readiness and market opportunity
• Ability to collaborate toward long-term goals
Contact us to explore this opportunity.
We integrate AI (Artificial Intelligence) into our boutique studio workflow to enhance overall efficiency—not to replace human creativity. Our approach prioritizes authenticity, originality, and our people-centric process while using AI to fast-track certain research and insight testing.
We use AI for:
• Accelerated Trend & Market Research
• Persona Validation & Early Testing
• Content Prototyping (for Exploration Only)
• Freeing Creative Time for Strategy, Design, and Concept Development
Yes. Our brand and packaging design work has received recognition for our clients from some of the most respected design industry publications including Communication Arts, Applied Arts, and GDUSA.
Over the past 20+ years, we have been featured in over 100 design awards programs and publications around the world. These recognitions reflect the consistent quality, creativity, and strategic thinking behind every project we take on.
Our clients’ projects continue to be celebrated and recognized in local, national and international design award programs.
• Communication Arts Design Competition Shortlist: Bird Dog Driver Safety, 2022
• GDUSA American Package Design Awards: Love Me Some Seed Crackers, 2022
• GDUSA American Package Design Awards: LouLou Lollipop, 2022
• GDUSA American Package Design Awards: Legend Distilling Wyatt Whisky, 2022
• GDUSA American Package Design Awards: Forget Beauty Skin Care, 2018
• GDUSA American Package Design Awards: Legend Distilling Naramaro, 2018
• GDUSA American Package Design Awards: Ajles Skin Care, 2018
• GDUSA American Package Design Awards: Legend Distilling Black Moon Gin, 2017
• GDUSA American Graphic Design Awards: Gabbie’s Premium Cider, 2016
• GDUSA American Graphic Design Awards: Go Goat! Mix and Bake Biscotti, 2015
• GDUSA American Graphic Design Awards: Salt Spring Coffee Cold Brew, 2015
• Applied Arts Design Awards: Packaging Series, Go Goat! Mix and Bake Biscotti, 2015
• Applied Arts Design Awards: Packaging, Salt Spring Coffee Cold Brew, 2015
• Design Edge Canada Regional BC and Yukon Region – Honourable Mention, 2015
• Design Edge Canada Regional Awards: Go Goat! Mix and Bake Biscotti, 2015
• Design Edge Canada Regional Awards: Salt Spring Coffee Cold Brew Coffee, 2015
• GDUSA American Package Design Awards: Salt Spring Coffee Cold Brew Coffee, 2015
• GDUSA American Package Design Awards: Go Goat! Mix and Bake Biscotti, 2015
• Applied Arts Design Awards: Packaging Series, Left Field Cider Co., 2014
• Design Edge Canada Regional Awards: Left Field Cider Co. Brand Design, 2014
• Design Edge Canada Regional Awards: Salt Spring Coffee Seasonal Program, 2014
• GDUSA American Package Design Awards: Left Field Cider Co. Packaging Series, 2014
• GDUSA American Package Design Awards: Sapadilla Soap Co. Packaging Series, 2014
• GDUSA American Package Design Awards: Great Wall Tea Co. Packaging Series, 2014
• GDUSA American Graphic Design Awards: Packaging – Salt Spring Coffee, 2013
• GDUSA American Graphic Design Awards: Packaging – Left Field Cider Co., 2013
• GDUSA American Graphic Design Awards: Packaging – Sapadilla Soap Co., 2013
• GDUSA American Graphic Design Awards: Packaging – Great Wall Tea Co., 2013
• Design Exchange Awards: Visual Communications – Sapadilla Soap, 2007
• Earnie Awards: – Jack and Lily – Voted #1 Baby/Kids Brand in Canada, 2007
• Neenah Paper’s Paperworks Design Award: Jack and Lily, 2006
• How Magazine Self-Promotion Design Annual: Merit, Jack and Lily, 2006
• National Post Design Exchange Awards: Visual Communications – Capsoles, 2005
• 21st annual PDN/Nikon Self Promotion Awards: Direct mail, 2005
• Applied Arts Design Annual: Design Complete Program, Jack and Lily, 2005
• National Post Design Exchange Awards: Visual Communications – Jack and Lily, 2004
• Communication Arts Design Annual: Corporate Identity, Jack and Lily, 2004
• Neenah Paper’s Paperworks Design Award: Silver, AGD Stationery, 2004
We’ve been fortunate to have our work published in books, journals and publications. We are proud to contribute to our profession.
• LogoLounge Volume 9, Rockport Publisher, Selected Projects, 2016
• DesignEdge Canada – leading media brand for the graphic design industry,
“The look and feel factor”, Editorial, November 2016
• Applied Arts – Canada’s premier magazine of visual communications,
“Strategy on the Shelf”, Editorial, May/June Issue, 2015
• Design Edge Canada – Online, Creatives Choose: Best work of 2014 (Part II), 2014
• LogoLounge Master Library Volume 2 – 3000 Animal and Mythology Logos,
Rockport Publisher, Selected Projects, 2010
• Really Good Packaging Explained: Top Design Professionals Critique 300 Designs
and Explain What Makes Them Work, Rockport Publisher, Selected Projects, 2009
• Big Book of Self Promotion, Crescent Hill Books Publisher, Selected Projects, 2009
• New Packaging, published by Sandu Cultural Media Company
in Hong Kong, Selected Projects, 2009
• LogoLounge Volume 5, Rockport Publisher, Selected Projects, 2009
• Branding: A Way of Business., published by Sandu Cultural Media Company
in Hong Kong, Selected Projects, 2009
• Design and Design Book of the Year, Selected Projects, 2009
• Almanac of Asia-Pacific Design, published by Sandu Cultural Media Company
in Hong Kong, Selected Projects, 2009
• Market Smart: The Best in Age and Lifestyle – Specific Design, Selected Projects, 2009
• Color Management for Packaging: A Comprehensive Guide for Graphic Designers, Rotovision, Selected Projects, 2008
• Solar White Paper Promotion, Neenah Paper, Jack and Lily Brochure, 2007
• Logo Savvy, Top Brand-Design Firms Share Their Naming and Identity Strategies,
Rockport Publisher, Selected Projects, 2007
• Bringing Up Baby – Raising the Bar on Children’s Graphics,
Graphic Design USA Magazine, 2005
• How to Build a Winning Brand, North Shore News , 2003
• Program Advisory Committee, Graphic Design for Marketing, Wilson School of Design,
Kwantlen Polytechnic University (KPU), 2024-2027
• Instructor, Capilano University’s IDEA School of Design, Retail Packaging Design workshop, 2016-Currrent
• Instructor, Various Design Universities, 2009-Current
• Applied Arts 2017 Design Awards – Design Judge
• RGD Student Awards – Judge, 2016
• Functional Arts Scholarship jury, The BC Arts Council, 2015
• Events Chair VP, The Society of Graphic Designers of Canada, 2009-10
• Advisory Committee, International Council of Design (ico-D), 2009-10
• Events Chair VP, The Society of Graphic Designers of Canada, 2007-08
“Exhibit A studio consistently meets challenges and exceeds expectations.”