Pure Energy Sleep Systems™ launches an extensive digital marketing campaign to amplify its rebrand and the newly named Living Bed™ product line across Western Canada.

Building on the successful rebrand collaboration unveiled in Spring 2022, the luxury mattress design and manufacturing leader has partnered with Exhibit A: Design Group to create a digital initiative that extends the brand’s market presence through strategically developed content and targeted digital marketing across multiple channels.

Salt Water Digital was also a key partner in implementing the digital strategy, ensuring seamless execution across all platforms.

“Following the tremendous success of our complete rebrand, we recognized the need to create a powerful digital presence that would connect our innovative sleep solutions with consumers across Western Canada,”, states Ashley Allen, General Manager of Pure Energy Sleep Systems.

“Working with Exhibit A: Design Group and their digital partner has allowed us to translate our brand story into compelling digital assets that drive traffic to our retail partners.”

The comprehensive digital campaign includes several key elements to engage consumers and drive brand awareness:

• Three months of curated social media content featuring engaging posts and strategic hashtags, supported by over 100 digital visual assets that highlight product benefits and reinforce brand imagery, all designed to build community and brand awareness around the Living Bed™ Collection.

• Five thematic series deployed through Google Ads and the Meta network, each capturing different aspects of the Pure Energy Sleep Systems™ story and benefits.

• A network of five custom landing pages that create tailored customer journeys from initial interest to retail locations, with analytics integrated to manage and evaluate campaign results, providing insights into consumer behavior and campaign performance.

• Geotargeted digital strategies directing potential customers to mattress dealers throughout key locations in British Columbia, Alberta, and Saskatchewan, including Vancouver Island, Vancouver, the BC Interior, Northern BC, and the Prairies (Alberta and Saskatchewan).

As Pure Energy Sleep Systems continues to grow its footprint across Western Canada, this digital campaign aligns with the company’s long-term vision to offer consumers high-quality sleep solutions that enhance their well-being.

The integration of content, strategy, and technology creates a seamless experience for customers, reinforcing the brand’s commitment to delivering exceptional value and comfort in every mattress.

“Our messaging for Pure Energy Sleep Systems is built on the foundation of the unique brand positioning we created that its mattress is more than a place to sleep; it’s where customers can recharge for an energized life,”, explains Exhibit A: Design Group Principal and Creative Director Cory Ripley.

“The digital campaign extends this message through targeted visual imagery that targeted consumers at various stages of their online habits.”

Initial campaign metrics show significant increases in brand engagement, website traffic, and retail partner inquiries. The digital campaign successfully translates “Living Bed™: The Luxury Mattress That Never Sleeps” and “Powered by Dynamic Rest™” naming and positioning strategies into compelling digital experiences that resonate with today’s consumers.

The campaign represents Exhibit A: Design Group’s holistic approach to brand development, combining strategic positioning, visual identity, and integrated digital marketing to build brands that deliver measurable business results.

About Pure Energy Sleep Systems™
Pure Energy Sleep Systems™ products are the result of 30 years of expertise into the intricacies of sleep’s critical role in enabling our minds and bodies to refresh, recover and rejuvenate for better quality of life. At the core of Pure Energy Sleep Systems™ is Dynamic Rest,™ the proprietary ecosystem for the ultimate in regenerative sleep. This ecosystem includes the Living Bed™ Collection of mattresses. Select models feature Pure Energy’s CellActive Technology™ made from scientifically researched materials such as Cellitex™ and CELLIANT®. CellActive Technology™ provides targeted, therapeutic comfort to optimize bodily recovery.
www.pureenergysleep.ca

About Exhibit A: Design Group
Exhibit A: Design Group is a full-service strategic creative consultancy. We welcome ambitious projects with gutsy pre-launch startups, visionary entrepreneurs, and forward thinking, well-established companies that understand the value and power of research + strategy + design. We blend in-depth research, human-centered strategic thinking and high-level aesthetics have achieved successful naming, brand identity, packaging design, environments, and digital. Since 2002.
www.exhibitadesigngroup.com