Exhibit A: Design Group art directs holiday-themed images showcasing a Winter Collection Set of preserves.
SaltSpring Kitchen Co. teamed up again with Exhibit A: Design Group to produce new seasonal imagery for its Winter Collection. The photoshoot highlights festive pairings and comforting recipes, showing how these limited-edition preserves can enrich holiday gatherings and everyday winter cooking.
This collaboration builds on the ongoing partnership between the two teams and continues the brand’s focus on inspiring customers through approachable, real-food storytelling. Featuring the trusted creative duo of photographer Makito Inomata and food stylist Christine Montgomery, the shoot brings to life the inviting flavour profiles of SaltSpring Kitchen Co.’s seasonal offerings.
The Limited-Edition Winter Collection includes four beloved preserves crafted for festive entertaining and gifting:
• Winter Wonder Jam
• Red Fresno Pepper Jelly
• Cranberry, Sour Cherry & Port Preserve
• Apple & Fig Spread
Each product is showcased through warm, holiday-themed scenes that encourage simple and inspiring pairings. Featured recipes and serving ideas from the shoot include:
• Winter Wonder Jam — served on golden waffles for a cozy seasonal breakfast
• Cranberry, Sour Cherry & Port Preserve layered in a classic turkey sandwich
• Red Fresno Pepper Jelly — paired with a holiday charcuterie board
Additional scenes feature Charcuterie Mustard paired with easy mid-day turkey sandwiches and kettle chips, as well as the Sweet Collection served on a warm, morning-light table set with fresh pancakes.
“Our ongoing work with Exhibit A: Design Group continues to elevate how we communicate the heart of our brand,” says Chantal Ireland, Project Lead for SaltSpring Kitchen Co.
“This Winter Collection is special to us, and the team captured its spirit with care and creativity. The process was seamless, and the resulting images feel both festive and true to elevating the every day.”
Guided by collaboration between the studio, client, stylist, and photographer, the final photography set focuses on real food, welcoming settings, and easy moments of flavour exploration, supporting the brand’s mission to help customers bring elevated simplicity to any seasonal cooking.
“Continuing our collaboration, we developed an art direction for imagery that embraces the warmth and food-centric spirit of the holiday season,” says Cory Ripley, Principal and Creative Director at Exhibit A: Design Group.
“This photography set reflects SaltSpring Co’s commitment to making everyday moments feel special with an extended range of flavour pairings designed for everyday meals.”
The new content will appear across SaltSpring Kitchen Co.’s online shop, seasonal campaigns, email marketing, social media channels, vendor communications, and printed materials, including a recipe guidebook currently being designed by Exhibit A: Design Group for launch and included with Black Friday orders. It will also support in-store displays, recipe cards, and future promotional content throughout the winter season.
By pairing thoughtful visual storytelling with simple, festive recipe ideas, Exhibit A: Design Group continues to support SaltSpring Kitchen Co.’s growth as a brand rooted in creativity, connection, and the joy of sharing good food.
About SaltSpring Kitchen Co.
SaltSpring Kitchen Co. is a gourmet food producer specializing in handcrafted jams, preserves, and hot sauces, with a focus on unique flavour combinations and high-quality ingredients. Known for small-batch production, the company draws inspiration from the rural West Coast setting of Salt Spring Island. Their range of products includes sweet, savoury, and spicy preserves, perfect for pairing with cheeses, charcuterie, and sandwiches. They’re a living-wage, woman-owned employer.
www.saltspringkitchen.com
About Exhibit A: Design Group
Exhibit A: Design Group is a full-service strategic design studio founded in 2002. Specializing in naming, brand identity, packaging, environments, and digital experiences, the studio helps organizations across sectors turn insights into impactful, lasting brand value. Through its HUE™ platform (Human Experience), Exhibit A crafts brands that connect meaningfully with audiences in an ever-evolving, multi-channel world.
www.exhibitadesigngroup.com
SaltSpring Kitchen Co.’s Winter Collection is a limited release of preserves crafted for festive holiday flavour pairings.
Concept and art direction focused on simple, rustic-style recipes that support the ongoing theme of “Elevate the Everyday.”
In addition to seasonal product photography, we captured legacy products for year-round promotion and marketing.
SaltSpring Kitchen Co. products are the perfect pairing for all things cheese, during the holidays and throughout the year.
“Exhibit A studio consistently meets challenges and exceeds expectations.”