Capilano University Retail Packaging Workshop Celebrates 5th Anniversary

Exhibit A: Design Group Creative Director honoured to return to instruct at alma mater for quinquennial anniversary.


Creative Director Cory Ripley, founding Principal of Exhibit A: Design Group, returns for the fifth consecutive year to instruct the popular “Retail Packaging” workshop course to third-year Bachelor of Design students.

Capilano University’s IDEA School of Design workshops are an ongoing initiative that are designed to complement current curriculum instruction and give students access to select specialized expertise of industry practitioners.

The Retail Packaging workshop is an intensive workshop that combines research, strategy, marketing, aesthetics and three dimensional production.

Students learn to conduct market research, write a strategic brief, and create thoughtful packaging that attracts attention visually and appeals to consumers on an emotional level. Through the workshop, students are guided through the complete packaging redesign process.

Ripley graduated from Capilano College’s Graphic Design and Illustration program in 1998.


“This is truly a great honour for me”, exclaims Exhibit A: Design Group Creative Director Cory Ripley.

“Although I have instructed courses at various design colleges and universities throughout my professional career, it is a thrill for me to come full circle, and share my knowledge and passion where I attained my own formal design education.”


The Graphic Design and Illustration diploma program was replaced with a degree and renamed the IDEA School of Design in 2008, the same year the college was granted university status. The degree replaces, and builds upon, the successful IDEA (design and illustration) diploma program, which has gained a reputation throughout Canada for effective, industry-ready graduates.


“Thinking back to my time at design school, I can distinctly remember the varied industry professionals that served as sessional instructors – influenced me – and whose teachings and mentorship continue to inspire me to this day”, says Ripley.

“It was valuable to receive insight to real world scenarios and career expectations. I hope to also inspire the next generation of talented designers.”


Upon graduation, Ripley went on to become Senior Designer and Art Director at a leading graphic design firm. In 2002, he established Exhibit A: Design Group.

Today, Exhibit A: Design Group is a well respected full-service creative consultancy that specializes in brand strategy and integrated brand development, including branding and packaging design. The studio’s strategic approach and experience in branding and packaging design has contributed to the success of all types of  businesses from a wide variety of markets.


About Capilano University’s IDEA School of Design

The IDEA School of Design at Capilano University in North Vancouver runs a 4-year Bachelor of Design program with a career-focussed curriculum. Students may select concentration options in branding, illustration, or interactive design. The Bachelor of Design in Visual Communication is a four-year degree program with exciting career outcomes for a new generation of creative professionals.The curriculum is rigorous, industry-focussed, and responsive to cultural change and technological advances; students graduate with highly relevant knowledge and skills.

About Creative Director Cory Ripley
Cory Ripley is the Principal and Creative Director of Exhibit A: Design Group with more than 25 years of experience in brand strategy, identity, marketing communications and packaging design. Cory’s work has been recognized in national and international design shows and publications, including three time recipient of the Design Exchange Awards and his work has been exhibited at the Design Exchange – Canada’s Design Museum in Toronto.

Cory has held numerous board, chair and advisory positions for GDC/BC, Graphex, and (icograda) Design Week Vancouver 2010. He has served as a judge for the BC Arts Council and RGD (Registered Graphic Designer (Canada)) Student Awards. A frequent lecturer and student mentor, Cory has taught design thinking, advertising design and packaging courses at various reputable design colleges and universities throughout British Columbia’s lower mainland.
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Capilano University's main campus. North Vancouver, BC.

Retail Packaging Workshop Course Framework.

Student projects at various development stages 2016-2021.

IDEA School of Design. Arbutus Building.

Applied Arts Magazine:

“Exhibit A studio consistently meets challenges and exceeds expectations.”